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Beauty Industry, Beauty Launches

Taylor Swift Debuts New Fragrance Campaign

The bottle is adorned with a watercolor painting.

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By: Marie Redding

Senior Editor, Rodman Media

Taylor Swift’s new fragrance, Incredible Things, has a new ad campaign that features the bottle – and it looks like it’s decorated with a watercolor painting.

According to a press release from the brand:

“Taylor lives her life with an open heart, and by sharing her personal stories through music, art and fragrance, she helps inspire her fans to follow their heart, to be their own artist — to do incredible things.”

It’s the pop star’s fourth fragrance. It includes opening notes of vanilla orchid, suede flower and creamy musk; pink pepper, sparkling grapefruit and wild passion flower as middle notes and a white amber, Madagascar vanilla and Haitian vetiver base.

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